As the world contends with the Covid-19 pandemic, firms are shifting from BAU to survival strategies as economic activity slows. With supply chains disrupted, air travel curtailed, and employees restricted to their homes to help fight against the spread of the virus, many firms are finding themselves with idle workforces
Survival is undoubtedly firms’ focus at present. However, failure to take advantage of optimization opportunities leading to reductions in cost and risk mitigation advantages may impede their ability to take advantage of an economic upturn when it arrives